Network

You can create audiences in Adobe Target based on network details, such as ISP, domain name, and connection speed.

1. In the Target interface, click Audiences > Create Audience.

2. Name the audience and add an optional description.

3. Drag and drop Network into the audience builder pane.

4. Click Select, then select one of the following options:

   • ISP: An ISP is an organization that provides internet access to its subscribers, usually at a monthly or yearly fee. Many ISPs provide additional services, such as web hosting or email. The ISP field is either a commercial ISP (such as Comcast or TimeWarner) or another entity such as a business or educational institution.

     The following are some examples of popular ISPs in the United States:

     Popular Name	ISP Name	Domain Name	Sample IP Address
     Cablevision	Cablevision Systems Corp.	*.optonline.net	68.196.130.239
     CenturyLink	Qwest Communications Company, LLC	*.centurylink.net	64.40.65.0
     Charter Communications	Charter Communications	*.charter.com	71.85.225.124
     Comcast	Comcast Cable Communications, Inc.	*.comcast.net	76.27.24.28
     Cox	Cox Communications Inc.	*cox.net	68.224.174.22
     Speakeasy	MegaPath Corporation	*.speakeasy.net	66.93.240.0
     Time Warner	Time Warner Cable Internet LLC	*.res.rr.com	72.229.28.185
     Verizon FiOS	MCI Communications Services, Inc. d/b/a Verizon Business	*.fios.verizon.net	173.68.112.34
     Vivint	Smartrove Inc.	*.vivintwireless.net	170.72.26.105
     AT&T Wireless	AT	*.mycingular.net
     Sprint mobile	Sprint Personal Communications Systems	ip address
     T-Mobile	T-Mobile USA, Inc.	ip address	208.54.86.0
     Verizon Wireless	Cellco Parternship DBA Verizon Wireless	*.myvzw.com	70.195.74.199

     NOTE

     When targeting based on ISP, use the ISP name, not the popular name. Ensure that you build the rule to be case-insensitive or always use lowercase format.

     You can test the ISP and domain name values. https://www.whoismyisp.org is a good resource for targeting purposes. You can use the sample IP addresses given in the table above, or enter your own. Then use the mboxOverride.browserIp= URL parameter to mimic that IP address.

   • Domain Name: This name is the domain name for the visitor’s IP address. This name is not the domain name of the website you are using with Target. This domain name is related to the visitor’s IP address and is sometimes called a hostname. It is similar to the ISP name. Sometimes the hostname references older names of companies that have rebranded their ISP name but not the domain name.

   • Connection Speed: This speed is the speed of the visitor’s connection to the internet. Options include: broadband, cable, dialup, mobile, oc3, oc12, satellite, t1, t2, and wireless, and xdsl.

     This field is based on the type of connection and not the actual speed itself. Target cannot determine the exact connection speeds of connections. The Broadband connection type is used when there is no indication of other connection types so a specific type cannot be chosen.

5. (Optional) Set up additional rules for the audience.

6. Click Done.

The following illustration shows an audience that targets visitors using AT&T with a connection speed of Mobile.

Training Video: Creating Audiences

This video includes information about using audience categories.

• Create audiences
• Define audience categories