- Adobe Target Business Practitioner Guide Home
- Target release notes
- Introduction
- Introduction to Target
- Access Target from the Adobe Experience Cloud
- Target key concepts
- Understand the Target UI
- Adobe Target welcome kit
- Target welcome kit overview
- Chapter 1: Introduction
- Chapter 2: Target at a glance
- Chapter 3: Develop your testing and personalization ideas
- Chapter 4: Tips for using Target
- Chapter 5: Inspiration for testing and personalization activities
- Chapter 6: Easily avoidable pitfalls
- Chapter 7: Create and run your first Target activity
- Chapter 8: Communicate your activity results
- Chapter 9: Next steps and resources
- Glossary
- How Target works
- Training and certification
- Training videos for Target Standard and Premium
- Target optimization and personalization FAQ
- Administer Target
- Implement Target
- Integrate Target with the Experience Cloud
- Adobe Analytics as the reporting source for Target (A4T)
- A4T overview
- Before you implement
- Analytics for Target implementation
- User permission requirements
- Create an activity that uses Analytics as the reporting source
- A4T support for Auto-Allocate and Auto-Target activities
- Use an Analytics tracking server
- A4T reporting
- Troubleshooting the Analytics and Target integration (A4T)
- A4T Frequently Asked Questions
- Expected data variances between Target and Analytics when using and not using A4T
- Integrate Target with Adobe Customer Journey Analytics
- Integrate Target with Adobe Journey Optimizer (AJO)
- Experience Cloud Audiences
- Integrate Target with Adobe Experience Manager (AEM)
- Integrate Target with Adobe Audience Manager (AAM)
- Integrate with Real-time Customer Data Platform
- Integrate Target with Adobe Campaign
- Adobe Analytics as the reporting source for Target (A4T)
- Activities
- Activities overview
- Target activity types
- A/B Test
- Auto-Allocate
- Auto-Target
- Automated Personalization
- Automated Personalization overview
- Random Forest Algorithm
- Create an Automated Personalization activity
- Upload data for the Target personalization algorithms
- Data collection for the Target personalization algorithms
- Estimate the traffic required for success
- Preview experiences for an Automated Personalization test
- Target Automated Personalization offers
- Manage exclusions
- Offer reporting groups in Automated Personalization
- Select the control for your Automated Personalization or Auto-Target activity
- Automated Personalization FAQ
- Troubleshoot Automated Personalization
- Experience Targeting
- Multivariate Test
- Recommendations activity
- Edit an activity or save as draft
- Priority
- Activity settings
- Success metrics
- Activity change log
- Troubleshoot activities
- Activity QA
- Audiences
- Experiences and offers
- Experiences and offers overview
- Visual Experience Composer (VEC)
- Visual Experience Composer overview
- Visual Experience Composer options
- Visual Experience Composer changes
- Include the same experience on similar pages
- Multipage activity
- Activity collisions
- Modifications
- Element selectors used in the Visual Experience Composer
- Mobile viewports for responsive experiences
- Visual Experience Composer best practices and limitations
- Troubleshooting the Visual Experience Composer
- Troubleshooting the Visual Experience Composer overview
- Troubleshooting the Visual Experience Composer and Enhanced Experience Composer
- Troubleshooting the Visual Experience Composer
- Troubleshooting the Enhanced Experience Composer
- Enabling mixed content in your browser
- Page modification scenarios
- Visual Editing Helper extension
- Visual Experience Composer helper extension
- Redirect to a URL
- Creating carousels that work in the Visual Experience Composer
- Form-Based Experience Composer
- Single Page App (SPA) Visual Experience Composer
- Offers
- Reports
- Recommendations
- Recommendations overview
- Introduction to Recommendations
- Plan and implement Recommendations
- Entities
- Criteria
- Criteria overview
- Create criteria
- Create criteria sequences
- Base the recommendation on a recommendation key
- The science behind Target’s recommendations algorithms
- Upload custom criteria
- Dynamic and static inclusion rules
- Use a backup recommendation
- Work with multi-value attributes
- Use Adobe Analytics with Recommendations
- Design
- Activity
- Recommendations as an offer
- Frequently asked questions
- Recommendations Classic documentation
- Troubleshoot Target
- Target APIs
- Resources and contact information
Resources and contact information
Information about additional resources to help you learn about Target features and how to contact Adobe should you need help with Target.
Target Community Forum
The Target Community is your one-stop shop for everything Adobe Target.
The Community lets you:
- Learn more about what Target has to offer
- Connect with your peers and Adobe Experts
- Vote or submit an idea of your own for a future Target Release
Visit the Target Community Forum to get started.
Target Basics Webinar Series
Registration information and links to previous sessions of the Target Basics Webinar Series, a Customer Success Webinar Series brought to you by the Community.
Adobe Customer Care Office Hours
“Office Hours” is an initiative led by the Adobe Customer Care team. These sessions are designed to inform as well as help participants troubleshoot problems, and provide tips and tricks to be successful with the Adobe Experience Cloud solutions, including Target.
To sign up for upcoming sessions and to watch recorded sessions, see Adobe Customer Care Office Hours.
Current recorded Target sessions include:
| Topic / Runtime / Recording Date | What you will learn |
|---|---|
| at.js tips and overview 59:12 June 26, 2019 |
You will learn:
|
| Target Premium Workspaces 27:49 September 4, 2018 |
You will learn:
|
| Visual Experience Composer (VEC) 50:23 December 2017 |
You will learn:
|
| Adobe Target: Analytics/Target Integration (A4T) 40:33 January 2018 |
You will learn:
|
| at.js: Advantages and Implementation Best Practices 26:43 April 2018 |
You will learn:
|
The publish date lets you know when the session was recorded. Some features might have changed and additional functionality added since the publish date.
In addition it sessions about Target, there are other sessions for other Adobe solutions, including Analytics, Campaign, Adobe Experience Manager (AEM), Primetime, Adobe Core Services, Audience Manager, and more.
Contact Adobe Customer Care
Customer Care is prepared to help you solve any issues that might arise. This page contains the information you need when contacting Customer Care to expedite a resolution.
Basic Information
If you encounter issues or have questions when using Target, you have a number of options
For questions, you can ask the Adobe Target experts in the Adobe Target Community.
For technical issues or to log a bug you can contact Customer Care. To contact Customer Care by telephone, call 1-800-497-0335. Toll free numbers outside the United States can be found on the Adobe Digital Marketing Customer Care Regional Phone Numbers page. When asked to select an option for your product, press 3 to contact the Target team.
E-mail Customer Care at customercare@adobe.com.
For the quickest triage of your issue, please have the following basic information ready when you are contacting us:
| Information | Details |
|---|---|
| Summary | Brief summary of the overall issue |
| Account information | Company Name Admin Number Campaign Name Type of Campaign Report Suite/Report Suite ID (if regarding a Target to SiteCatalyst integration) |
| Steps to reproduce | Include as much detail as possible, including any URLs needed to duplicate as well as the expected result. Include enough detail that somebody unfamiliar with Target should be able to follow the directions and reproduce the problem. |
| Priority | P1 (most important) to P4 (least important). |
| Business impact | What is the impact to your business? For example, is this issue causing revenue loss or rendering the product unusable, and is there a viable workaround? |
| Expectations | What do you expect to happen? |
For content-delivery issues, see Troubleshoot content delivery for possible solutions and troubleshooting information.
In Case of an Outage
If you suspect there is an outage, first check the Experience Cloud System Status page ( https://status.adobe.com) This has a record of all outages, incidents and maintenance for Experience Cloud Solutions, including Target, and includes latest updates from our Tech Ops team. If you still require assistance, please ensure you know the following in addition to the information listed above when you contact Customer Care:
- Time outage started
- Explanation of what is occurring
- Scope
- Expectation of resolution (ETA, severity, and so on)
Contact and Legal Information
Information to help you contact Adobe and to understand the legal issues concerning your use of this product and documentation.
Help & Technical Support
The Adobe Experience Cloud Customer Care team is here to assist you and provides a number of mechanisms by which they can be engaged:
- Check the Experience Cloud help pages for advice, tips, and FAQs
- Open a ticket to get help from support
- Contact the Customer Care team directly
- Check availability and status of Experience Cloud Solutions
To receive advance notifications about upcoming product enhancements, sign up for the Adobe Priority Product Update:
Service, Capability & Billing
Dependent on your solution configuration, some options described in this documentation might not be available to you. As each account is unique, please refer to your contract for pricing, due dates, terms, and conditions. If you would like to add to or otherwise change your service level, or if you have questions regarding your current service, please contact your Account Manager.
Feedback
We welcome any suggestions or feedback regarding this solution. Enhancement ideas and suggestions can be added to the Adobe Target Experience League Community. Click the Ideas tab.
Legal
- © 2023 Adobe Systems Incorporated. All Rights Reserved.
- Published by Adobe Systems Incorporated.
Adobe and the Adobe logo are either registered trademarks or trademarks of Adobe Systems Incorporated in the United States and/or other countries. A trademark symbol (®, ™, etc.) denotes an Adobe trademark.
All third-party trademarks are the property of their respective owners. Updated Information/Additional Third Party Code Information available at https://www.adobe.com/go/thirdparty.
