- Adobe Target Business Practitioner Guide Home
- Target release notes
- Introduction
- Introduction to Target
- Access Target from the Adobe Experience Cloud
- Target key concepts
- Understand the Target UI
- Adobe Target welcome kit
- Target welcome kit overview
- Chapter 1: Introduction
- Chapter 2: Target at a glance
- Chapter 3: Develop your testing and personalization ideas
- Chapter 4: Tips for using Target
- Chapter 5: Inspiration for testing and personalization activities
- Chapter 6: Easily avoidable pitfalls
- Chapter 7: Create and run your first Target activity
- Chapter 8: Communicate your activity results
- Chapter 9: Next steps and resources
- Glossary
- How Target works
- Training and certification
- Training videos for Target Standard and Premium
- Target optimization and personalization FAQ
- Administer Target
- Implement Target
- Integrate Target with the Experience Cloud
- Adobe Analytics as the reporting source for Target (A4T)
- A4T overview
- Before you implement
- Analytics for Target implementation
- User permission requirements
- Create an activity that uses Analytics as the reporting source
- A4T support for Auto-Allocate and Auto-Target activities
- Use an Analytics tracking server
- A4T reporting
- Troubleshooting the Analytics and Target integration (A4T)
- A4T Frequently Asked Questions
- Expected data variances between Target and Analytics when using and not using A4T
- Integrate Target with Adobe Customer Journey Analytics
- Integrate Target with Adobe Journey Optimizer (AJO)
- Experience Cloud Audiences
- Integrate Target with Adobe Experience Manager (AEM)
- Integrate Target with Adobe Audience Manager (AAM)
- Integrate with Real-time Customer Data Platform
- Integrate Target with Adobe Campaign
- Adobe Analytics as the reporting source for Target (A4T)
- Activities
- Activities overview
- Target activity types
- A/B Test
- Auto-Allocate
- Auto-Target
- Automated Personalization
- Automated Personalization overview
- Random Forest Algorithm
- Create an Automated Personalization activity
- Upload data for the Target personalization algorithms
- Data collection for the Target personalization algorithms
- Estimate the traffic required for success
- Preview experiences for an Automated Personalization test
- Target Automated Personalization offers
- Manage exclusions
- Offer reporting groups in Automated Personalization
- Select the control for your Automated Personalization or Auto-Target activity
- Automated Personalization FAQ
- Troubleshoot Automated Personalization
- Experience Targeting
- Multivariate Test
- Recommendations activity
- Edit an activity or save as draft
- Priority
- Activity settings
- Success metrics
- Activity change log
- Troubleshoot activities
- Activity QA
- Audiences
- Experiences and offers
- Experiences and offers overview
- Visual Experience Composer (VEC)
- Visual Experience Composer overview
- Visual Experience Composer options
- Visual Experience Composer changes
- Include the same experience on similar pages
- Multipage activity
- Activity collisions
- Modifications
- Element selectors used in the Visual Experience Composer
- Mobile viewports for responsive experiences
- Visual Experience Composer best practices and limitations
- Troubleshooting the Visual Experience Composer
- Troubleshooting the Visual Experience Composer overview
- Troubleshooting the Visual Experience Composer and Enhanced Experience Composer
- Troubleshooting the Visual Experience Composer
- Troubleshooting the Enhanced Experience Composer
- Enabling mixed content in your browser
- Page modification scenarios
- Visual Editing Helper extension
- Visual Experience Composer helper extension
- Redirect to a URL
- Creating carousels that work in the Visual Experience Composer
- Form-Based Experience Composer
- Single Page App (SPA) Visual Experience Composer
- Offers
- Reports
- Recommendations
- Recommendations overview
- Introduction to Recommendations
- Plan and implement Recommendations
- Entities
- Criteria
- Criteria overview
- Create criteria
- Create criteria sequences
- Base the recommendation on a recommendation key
- The science behind Target’s recommendations algorithms
- Upload custom criteria
- Dynamic and static inclusion rules
- Use a backup recommendation
- Work with multi-value attributes
- Use Adobe Analytics with Recommendations
- Design
- Activity
- Recommendations as an offer
- Frequently asked questions
- Recommendations Classic documentation
- Troubleshoot Target
- Target APIs
- Resources and contact information
Offers
Discover how to efficiently manage code and image offers using the Offers library in Adobe Target.
To display the Offers library, click the Offers tab at the top of the Target UI.
The Offers library contains offers that have been set up via Target Standard/Premium, Target Classic, Adobe Experience Manager (AEM), Adobe Mobile Services (AMS), and APIs. Offers created in Target Classic or other solutions are editable in Target Standard/Premium.
The Offers library provides an overview of all code and image offers and lets you perform various actions:
| Element | Description |
|---|---|
| Left-navigation rail | Switch between displaying Code Offers or Image Offers. |
| Show Folders / Hide Folders
|
Click the Show Folders or Hide Folders icon to toggle between displaying your offers folder structure or not displaying your folder structure. For more information, see Create offer folders. |
| Show filters icon
|
Click the Show filters icon to filter offers by Type, Source, and AEM Type. For more information, see Apply filters to the Offers list below. |
| Search fields | Use the Search in fields to quickly find an offer or to reduce the number of offers displayed in the Offers library. You can search by Offer Name, AEM Paths, or AEM Tags. Search options are session-persistent. |
| Create Folder | Click Create Folder to create folders in the Offer library to hold code offers, image offers, as well as other folders to create a sub-folder structure. For more information, see Create offer folders. |
| Create Offer | Click Create Offer to create an offer. For more information about creating the various offer types, see:
|
| Bulk operations checkboxes
|
Click the Bulk Operations checkboxes to perform bulk operations on all offers or on selected offers. For a list of actions that are available (depending on your permissions and the offer status), see Perform quick actions below. |
| Name | The name of each offer. Click the Quick Info icon ( Click the More Actions icon ( Click the table header to sort the list alphabetically in ascending or descending order by name. |
| Type | The offer type: HTML Offers, Redirect Offers, Remote Offers, and JSON Offers. |
| Source | Shows where the offer was created: Adobe Target, Adobe Target Classic, and Adobe Experience Manager. |
| Last updated | Displays the date and time that the offer was last modified and by whom. Click the table header to sort the list in ascending or descending order by date. |
Apply filters to the Offers library
Click the Show filters icon ( 
) to filter offers by Type, Source, and AEM Type.
The Show filters icon lets you filter offers by the following categories:
-
Type: HTML Offer, Redirect Offer, Remote Offer, and JSON Offer.
-
Source: Adobe Target, Adobe Target Classic, and Adobe Experience Manager.
-
AEM Type: Content Fragments and Experience Fragments. For more information about the different fragment types, see AEM Experience Fragments and Content Fragments overview.
Filters are session-persistent.
Perform quick actions
You can perform the following quick actions by clicking the appropriate icon:
Quick Info
Click the Quick Info icon ( 
) next to each offer name to view more information about that offer in a pop-up card, including the offer ID, type, date the offer was last modified and by whom, and more. The available options depend on the offer type: HTML Offer, JSON Offer, Redirect Offer, Remote Offer.
More Actions
The actions available for Code Offers and for Image Offers differ slightly. The following sections contain more information:
Code Offer options
Click the More actions icon ( 
) next to each offer name to open a menu that lets you perform quick actions on an activity.
The following actions are available (depending on your permissions and the offer status):
- Edit
- Copy
- Delete
- Move (For example, to move one or more items into a folder, click Move next to the desired item, click the desired folder, then click Move.)
Depending on your permissions, you might not see icons for all options. For example, a user with Observer permissions does not have the rights to use the Copy option.
For detailed information about the tasks you can perform on offers and folders, see Work with content in the Asset library.
Image Offer options
Perform additional tasks by hovering over the desired image offer or folder on the Image Offers tab, then by clicking the desired icon.
Options include:
- Select
- Download
- View Properties
- More Actions
- Edit
- Annotate
- Copy
For detailed information about the tasks you can perform on offers and folders, see Work with content in the Asset library.
Image offers are not part of the Enterprise User Permissions model.
Viewing offer definitions
To view offer definition details on a pop-up card in the Offers library without opening the offer, click the ( ).
The following information is available:
- Name
- Offer ID
- Type
- Last Modified
Click the View Full Details link to view the offer’s attributes and activities that reference a code offer in each offer’s definition pop-up card. This functionality does not apply to image offers. This way you can avoid impact to other activities while editing offers. Information includes details for Live Activities and Inactive Activities.
