Target reporting in Adobe Customer Journey Analytics

The integration between Adobe Customer Journey Analytics and Target provides powerful analysis and timesaving tools for your optimization program.

The primary benefits of using Customer Journey Analytics as the reporting source for Target are:

• Marketers can dynamically apply Customer Journey Analytics success metrics to Target activity reports at any time. It is not required to specify everything before running the activity.
• Marketers can take advantage of Customer Journey Analytics features, such as the Experimentation Panel, to further analyze their website personalization.
• Marketers can have a single source of reporting for Adobe Journey Optimizer and Target. Both personalization products can be connected to Customer Journey Analytics for a more holistic view of your web personalization.

Considerations

Consider the following information before using the Customer Journey Analytics and Target integration:

• To use Customer Journey Analytics as the reporting source for Target, both you and your company must have access to Customer Journey Analytics and to Target. If you need access to either solution, contact your organization’s administrator or your account representative.

• To create Target activities with Customer Journey Analytics reporting, you must have either the “Approver” or 'Editor" role in Target.

  • If you have a Target Standard account, see Specify roles and permissions in Users.
  • If you have a Target Premium account, see Roles and permissions in Enterprise user permissions.

• You must be part of a role in Adobe Experience Platform to set up a Target activity with Customer Journey Analytics as the reporting source. For more information, see Add a Role in Adobe Experience Platform in Configure permissions in the Data Architect and Engineer Tutorial.

• Depending on your settings, reporting can be changed per activity or at an organization level. See Reporting Cloud Solution in Configure reporting in Target.

• Use one reporting source or the other. You cannot collect data for a single activity to multiple reporting sources.

• When you set Customer Journey Analytics as your reporting source, you are prompted to specify the sandbox for reporting. During configuration, you see only the sandboxes to which you have access.

• Any existing Target activities continue to use Target data collection and are not affected by enabling this integration.

• To use this integration, the preferred implementation method is having Adobe Experience Platform and Target implemented through the Adobe Experience Platform Web SDK.

  If you do not currently have the Adobe Experience Platform Web SDK implemented, you can also create an Adobe Analytics source connection to bring the data into Adobe Experience Platform. If you plan to use this method you must select an Analytics report suite alongside the Adobe Experience Platform sandbox that you use with Customer Journey Analytics.

  

  NOTE

  If you use an Adobe Analytics source connection, you will have reports in both Adobe Analytics and Customer Journey Analytics. However, because of different algorithms between both of these solutions the results are not likely to match.

• For any questions about timing, see Latency considerations in Frequently Asked Questions in the Adobe Customer Analytics Guide.

Supported activity types

The following activity types are supported when using the Adobe Experience Platform Web SDK or the at.js JavaScript library:

Create an activity that uses Customer Journey Analytics as the reporting source

Creating a Target activity that uses Customer Journey Analytics as the reporting source is similar to setting up a regular Target activity.

1. From the Activities list, click Create Activity, then select the activity type (according to the supported activity chart above) and begin setting up the activity.

2. When you get to the Goals & Settings page of the three-part activity creation workflow, select Customer Journey Analytics as the reporting source.

   

   NOTE

   The reporting source cannot be changed after a Target activity goes live.

3. Select a sandbox.

   You see only the sandboxes that you have access to in this drop-down list. If one or more of the sandboxes you have access to is missing from the list, verify that you have access to the sandbox. Contact Customer Care if you continue to see issues.

   

4. Specify the activity goal.

   Select a success metric to use as a goal for each activity. You can choose one of the Target conversion metrics or use a Customer Journey Analytics metric.

   

5. Click Save & Close.

Set up a Customer Journey Analytics connection

After a Target activity has been created, you must create a connection in Customer Journey Analytics. If you already have a connection set up, you can use your existing connection and skip to Step 4 below. The connection allows Customer Journey Analytics to start pulling data from the dataset for reporting.

1. In Customer Journey Analytics, on the Connections page, click Create a new connection.

   

2. Configure your connection and data settings with the correct information.

3. Add the event dataset that you used when configuring your datastream.

4. Add the Adobe Target Classification Events lookup dataset, then click Next.

   

5. Configure your event dataset.

   For more information, see Add and configure datasets in Create a connection in the Adobe Customer Journey Analytics Guide.

6. Configure your lookup dataset with the Key field as “key” and the Matching key field with the following path:

   _experience.decisioning.propositions.scopeDetails.correlationID
   

   

7. Click Add datasets, then click Save on the next screen to finish your connection.

Set up data views

Set up a data view in Customer Journey Analytics. A data view ensures that the data from your connection can be used properly.

1. Set up your data view and make sure it points to the connection you created above.

   For more information, see Create or edit a data view in the Adobe Customer Journey Analytics Guide.

2. To properly view your Target data in Customer Journey Analytics, you must add the following fields from your Lookup Dataset as dimensions:

   • Experience Name
   • Experience ID
   • Activity Name
   • Activity ID
   

3. To use Target dimensions in the Experimentation panel, set up the following context labels:

   • For Activity Name, use “Experimentation Experiment.”
   • Experience Name, use “Experimentation Variant.”
   

4. Finish setting up any other fields, then click Save and continue when done.