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Recommendations as an offer

You can now include recommendations inside A/B Test (including Auto-Allocate and Auto-Target) and Experience Targeting (XT) activities.

This functionality opens up entirely new capabilities, such as:

• Test and target recommendations and non-recommendations content within the same activity.
• Easily experiment with placement of recommendations on the page, including the order of multiple recommendations.
• Automatically push traffic to the best-performing recommendations experience using Auto-Allocate.
• Dynamically assign visitors to tailored recommendations experiences based on their profile using Auto-Target.

To get started, create an A/B Test or Experience Targeting activity using the Visual Experience Composer and use the Insert Before, Insert After, or Replace With action to add recommendations to an experience.

Add a recommendation as an offer in an A/B Test or XT activity

1. Start the three-step guided workflow using the Visual Experience Composer (VEC) to create an A/B Test or Experience Targeting (XT) activity.

   NOTE

   For A/B Tests, remember that you can choose the Auto-Allocate option to automatically push traffic to the best-performing recommendations or the Auto-Target option to assign visitors to tailored recommendations experiences based on their profile.

2. While creating an experience, click the element you want to add a recommendation to as an offer, click Replace Content, then select Recommendation.

   

3. Select from the following options to view popular recommendations criteria by page type:

   • Cart Page
   • Category Page
   • Home Page
   • Landing Page
   • Product Page
   • Search Results Page
   • Thank You Page
   • Other

4. Select the desired criteria, then click Next.

5. Select the desired design, then click Next.

6. In the Options dialog box, specify the following:

   • Choose a collection.
   • Configure the Front Promotion and Back Promotion options, as necessary.

7. Click Save.

8. Finish configuring the A/B Test or XT activity using the three-part guided workflow.

Edit a recommendations offer’s configuration

There are two ways you can edit an offer’s configuration:

• Using the Edit menu
• Using the Modifications panel

Edit a recommendations offer using the Edit menu

1. Click the offer you want to edit, then click Edit.

   

2. Choose from the following options:

   • Change Criteria
   • Change Design
   • Change Collection
   • Change Promotion

3. Make your edits.

Edit a recommendations offer using the Modifications panel

1. Click the Modifications icon ( </> ) to display the Modifications pane.

2. Hover over the desired action, then click the Edit icon.

   

3. Make your edits.

Delete a recommendations offer

There are two ways to delete a recommendations offer:

• Using the Edit menu
• Using the Modifications panel

Delete a recommendations offer using the Edit Menu

1. Click the offer you want to remove, then click Layout > Remove.

   

Delete a recommendations offer using the Modifications panel

1. Click the Modifications icon ( </> ) to display the Modifications pane.

2. Hover over the desired action, then click the Delete icon.

   

Viewing the recommendations offer’s status

The recommendations offer’s (algorithm) status displays at the bottom of the Overview page for A/B Test and XT activities that contain Recommendations offers:

• Results Ready
• Results Not Ready
• Feed Failure

Training video: Recommendations as an offer