- Adobe Target Business Practitioner Guide Home
- Target release notes
- Introduction
- Introduction to Target
- Access Target from the Adobe Experience Cloud
- Target key concepts
- Understand the Target UI
- Adobe Target welcome kit
- Target welcome kit overview
- Chapter 1: Introduction
- Chapter 2: Target at a glance
- Chapter 3: Develop your testing and personalization ideas
- Chapter 4: Tips for using Target
- Chapter 5: Inspiration for testing and personalization activities
- Chapter 6: Easily avoidable pitfalls
- Chapter 7: Create and run your first Target activity
- Chapter 8: Communicate your activity results
- Chapter 9: Next steps and resources
- Glossary
- How Target works
- Training and certification
- Training videos for Target Standard and Premium
- Target optimization and personalization FAQ
- Administer Target
- Implement Target
- Integrate Target with the Experience Cloud
- Adobe Analytics as the reporting source for Target (A4T)
- A4T overview
- Before you implement
- Analytics for Target implementation
- User permission requirements
- Create an activity that uses Analytics as the reporting source
- A4T support for Auto-Allocate and Auto-Target activities
- Use an Analytics tracking server
- A4T reporting
- Troubleshooting the Analytics and Target integration (A4T)
- A4T Frequently Asked Questions
- Expected data variances between Target and Analytics when using and not using A4T
- Integrate Target with Adobe Customer Journey Analytics
- Integrate Target with Adobe Journey Optimizer (AJO)
- Experience Cloud Audiences
- Integrate Target with Adobe Experience Manager (AEM)
- Integrate Target with Adobe Audience Manager (AAM)
- Integrate with Real-time Customer Data Platform
- Integrate Target with Adobe Campaign
- Adobe Analytics as the reporting source for Target (A4T)
- Activities
- Activities overview
- Target activity types
- A/B Test
- Auto-Allocate
- Auto-Target
- Automated Personalization
- Automated Personalization overview
- Random Forest Algorithm
- Create an Automated Personalization activity
- Upload data for the Target personalization algorithms
- Data collection for the Target personalization algorithms
- Estimate the traffic required for success
- Preview experiences for an Automated Personalization test
- Target Automated Personalization offers
- Manage exclusions
- Offer reporting groups in Automated Personalization
- Select the control for your Automated Personalization or Auto-Target activity
- Automated Personalization FAQ
- Troubleshoot Automated Personalization
- Experience Targeting
- Multivariate Test
- Recommendations activity
- Edit an activity or save as draft
- Priority
- Activity settings
- Success metrics
- Activity change log
- Troubleshoot activities
- Activity QA
- Audiences
- Experiences and offers
- Experiences and offers overview
- Visual Experience Composer (VEC)
- Visual Experience Composer overview
- Visual Experience Composer options
- Visual Experience Composer changes
- Include the same experience on similar pages
- Multipage activity
- Activity collisions
- Modifications
- Element selectors used in the Visual Experience Composer
- Mobile viewports for responsive experiences
- Visual Experience Composer best practices and limitations
- Troubleshooting the Visual Experience Composer
- Troubleshooting the Visual Experience Composer overview
- Troubleshooting the Visual Experience Composer and Enhanced Experience Composer
- Troubleshooting the Visual Experience Composer
- Troubleshooting the Enhanced Experience Composer
- Enabling mixed content in your browser
- Page modification scenarios
- Visual Editing Helper extension
- Visual Experience Composer helper extension
- Redirect to a URL
- Creating carousels that work in the Visual Experience Composer
- Form-Based Experience Composer
- Single Page App (SPA) Visual Experience Composer
- Offers
- Reports
- Recommendations
- Recommendations overview
- Introduction to Recommendations
- Plan and implement Recommendations
- Entities
- Criteria
- Criteria overview
- Create criteria
- Create criteria sequences
- Base the recommendation on a recommendation key
- The science behind Target’s recommendations algorithms
- Upload custom criteria
- Dynamic and static inclusion rules
- Use a backup recommendation
- Work with multi-value attributes
- Use Adobe Analytics with Recommendations
- Design
- Activity
- Recommendations as an offer
- Frequently asked questions
- Recommendations Classic documentation
- Troubleshoot Target
- Target APIs
- Resources and contact information
Reports
Reports provide information about the progress and results of your Adobe Target activities that help you make decisions based on data. Report data can help you decide when to end an activity, show you which experience or offer is the winner, and provide insights or learnings you need to determine next actions.
Display a report
-
Click Activities, then click the desired activity from the list.
If you have many activities, you can click the Filter icon (
) to filter the list by selecting options from the Type, Status, Reporting Source, Experience Composer, Metrics Type, Decisioning Method, and Activity Source lists.For example, you could select A/B Test and Experience Targeting from the Type drop-down list and Live from the Status drop-down list to display only A/B Test and Experience Targeting activities that are in an active state.
The following illustration shows the Type drop-down list with two types selected: A/B Test and Experience Targeting. Note that the three types of A/B Tests (Manual, Auto-Allocate, and Auto-Target) are selected by default. You can deselect one or more types as needed.
-
Click the desired activity from the list to display its Overview page.
-
Click the Reports tab in the left rail.
Each report includes a legend to help you understand the report.
The legend displays the following information:
- The activity status, including the date range when the activity ran.
- The projected winning experience (if available).
NOTEExperience results appear after at least one entrant has seen the experience.
-
(Optional) Configure the report by clicking the Report Settings icon (
). -
(Optional) Click the Download Reports icon (
) to download the report in CSV format for analysis in Excel and other tools.The following options are available:
- Export Report to CSV
- Export Order Details to CSV
-
(Optional) Click the Table View (
) and Graph View ( 
) icons to switch between reporting formats.Depending on the type of report you selected, other views and reports might be available:
Report Type View Auto-Target Click the Automated Segments ( 
) or Important Attributes ( 
) icons.- The Automated Segments report shows how different visitors respond differently to the offers and experiences in your Automated Personalization or Auto-Target activity. This report shows how different automated segments defined by the Target personalization models responded to the offers and experiences in the activity.
- The Important Attributes report shows how, in different activities, different attributes are more (or less) important to how the model decides to personalize. This report shows the top attributes that influenced the model and their relative importance.
Automated Personalization (AP) In addition to the Automated Personalization Summary reports, you can click the Automated Segments ( ) or Important Attributes ( ) icons.- The Automated Segments report shows how different visitors respond differently to the offers and experiences in your Automated Personalization or Auto-Target activity. This report shows how different automated segments defined by the Target personalization models responded to the offers and experiences in the activity.
- The Important Attributes report shows how, in different activities, different attributes are more (or less) important to how the model decides to personalize. This report shows the top attributes that influenced the model and their relative importance.
Multivariate Test (MVT) In addition to the Experience Performance report, you can click the Location Contribution ( 
) icon to switch the report to show contribution by location.
Additional reporting information for specific activity types
In addition to the general reporting information in this topic and its subtopics, additional information specific to individual activity types is available elsewhere in this guide:
| Activity Type | Details |
|---|---|
| A/B Test | To understand lift and confidence and the statistical approaches used in Target, see Plan an A/B Test. |
| Interpret Auto-Allocate reports | Interpret the results of an Auto-Allocate A/B activity by examining important indicators, including lift and confidence, in the Target UI. |
| Auto-Target (AT) | Information about the Summary report for AT activities. For more information, see Auto-Target Summary Report. Information about the two Personalization Insights reports for AT and AP activities: Automated Segments report and Important Attributes report. For more information, see Personalization Insights Reports. |
| Automated Personalization (AP) | Information about the two Automated Personalization Summary reports for AP activities: Activity Level report and Offer Level report. For more information, see Automated Personalization Summary Reports. Information about the two Personalization Insights reports for AT and AP activities: Automated Segments report and Important Attributes report. For more information, see Personalization Insights Reports. |
| Multivariate Test (MVT) | Information about the two reports for MVT activities: Experience Performance report and Location Contribution report. For more information, see Experience Performance Report (MVT) and Location Contribution Report (MVT). |
| Adobe Analytics as the Reporting Source for Adobe Target (A4T) | Information about using Adobe Analytics as the reporting source for Target (A4T). A4T gives you access to Analytics reports for your Target activities. For more information, see Analytics for Target (A4T) Reporting. |
| Target reporting in Adobe Customer Journey Analytics | Information about the integration between Adobe Customer Journey Analytics and Target that provides powerful analysis and timesaving tools for your optimization program. |
Block reporting data from specified IP addresses
You can block visitors from specified IP addresses from being counted in reports. This option is helpful, for example, to block reporting data from your internal visitors.
Contact Client Care to set up IP filters. This filtering does not apply when using Analytics for Target (A4T) as your reporting source.
